AN African Narratives · Media & Strategic Communications
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Capability Profile · Media & Public Affairs

Where storytelling meets statecraft.

We produce world-class media and open the right doors — connecting governments, institutions and brands across Africa, the Gulf and beyond. The commercial media and public-affairs arm of African Narratives.

UAE Egypt Chad East Africa West Africa The Sahel
§01 · Who we are

The commercial engine of a continental narrative.

African Narratives is a non-partisan institution dedicated to reshaping the global understanding of Africa — treating narrative not as decoration, but as an economic asset and an instrument of sovereignty.

Our Media & Strategic Communications arm puts that conviction to work commercially. We help governments, public institutions, corporations and investors tell their stories with authority, manage their reputations with discipline, and engage the right decision-makers across the continent.

One house, two strengths rarely found together: the craft to produce broadcast-grade media, and the relationships to make it land where it matters.

  • Non-partisan
  • Independent
  • Pan-African
  • Discreet
  • Results-led
  • Multilingual
§02 · Capabilities

Six disciplines, delivered as one integrated mandate.

01

Media Production & Film

Full-cycle production — concept, scripting, direction, filming and post. Documentaries, corporate films, broadcast packages, event coverage and branded content, shot to international standard.

Studio · Field · Post
02

Strategic Communications

Narrative strategy, message architecture and campaign design that frame the story before others frame it for you — built on the institution's research and policy expertise.

Strategy · Messaging
03

Public Relations & Reputation

Earned media, press relations, spokesperson preparation and reputation management across African, Gulf and international outlets — proactive and protective.

Media · Reputation
04

Government Relations & Public Affairs

Institutional access done properly: stakeholder mapping, market-entry advisory and the facilitation of credible, high-level engagements with government across the continent.

Access · Advisory
05

Marketing & Brand

Brand positioning, go-to-market campaigns and integrated digital marketing — translating strategy into measurable reach and reputation across markets and platforms.

Brand · Growth
06

Influence, Networks & Convening

Forums, summits and curated introductions that put you in the room with policymakers, investors and thought leaders — the convening power of a trusted continental name.

Events · Networks
§03 · The differentiator

Access, earned — not improvised.

Most agencies can make a film. Few can also walk it into a ministry. We facilitate credible engagement between companies and government across East Africa, West Africa and the Sahel — built on long-standing relationships, protocol and trust.

Market Entry
Stakeholder mapping, political and regulatory context, and a sequenced plan to enter a new market with confidence.
Institutional Engagement
Facilitated meetings and introductions to relevant ministries, agencies and public bodies — at the right level, through the right channels.
Summits & Bilaterals
Convening and supporting high-level forums, delegations and bilateral engagements between business and government.
Public-Affairs Advisory
Counsel on positioning, stakeholder strategy and reputation in politically sensitive environments.
Conducted to standard.  Every engagement is undertaken transparently and in line with applicable law and our non-partisan values. We facilitate legitimate dialogue and access — never improper influence.
§04 · Reach

A working footprint across the Gulf–Africa corridor.

AE

United Arab Emirates

Delivered media production for corporate and government clients, including high-profile institutional content.

EG

Egypt

Production and communications engagements bridging North African and Gulf audiences.

TD

Chad

On-the-ground production and a gateway to Sahelian institutional networks.

EA·WA

East & West Africa

Government-relations facilitation, stakeholder access and convening across key capitals.

SAHEL

The Sahel

Specialist reach into a region where relationships, context and trust are decisive.

§05 · Selected work

Production that performs — on screen and in the room.

The Showreel

A cut of our strongest production work across the UAE, Egypt and Chad — the single most persuasive asset in this profile.

Format
16:9 master + 9:16 social cut
Languages
English · Arabic · French
Use
Lead asset · pitches · socials
UAE · Government

Mini-Documentary — Government Entity

Brief
Full-cycle production of a flagship institutional film / broadcast package for a UAE government client.
Delivered
Concept, scripting, production, post-production and bilingual versioning.
Outcome
Delivered in full and put to use — screened privately and published on the client's channels. Specific figures held under client confidentiality.
UAE · Corporate

Video Production — Corporate Client

Brief
Branded content and event coverage for a UAE-based organisation.
Delivered
On-site video interviews (Cairo, El Alamein, Gaza) and coverage, motion-graphics production, editing and bilingual versioning.
Outcome
Full set of assets deployed across the client's social channels. Engagement figures held under client confidentiality.
Egypt

El Alamein International Airshow 2024

Brief
Production and communications engagement for a North African audience.
Delivered
On-location production, edit and distribution support.
Outcome
Coverage produced and published across the relevant channels. Reach figures held under client confidentiality.
Chad · Sahel

Simatrac — Chad

Brief
Annual-results and earnings films supporting the company's investor-relations programme.
Delivered
Results-presentation films and executive interviews with data-led motion graphics, plus facilitated stakeholder engagement.
Outcome
Delivered and presented to investors and stakeholders, and published across the company's channels. Specific figures held under client confidentiality.
§06 · How we work

A disciplined path from brief to impact.

01

Listen & diagnose

We start with your objective, your audience and the political and market context around it.

02

Strategy

Narrative, messaging and a channel plan — grounded in research, designed to move decision-makers.

03

Produce

Broadcast-grade media and assets, crafted for every screen and every language you need.

04

Place & amplify

Earned, owned and paid distribution that puts the work in front of the right audiences.

05

Engage

Where it counts, we open doors — facilitating the conversations that turn awareness into outcomes.

06

Measure

Clear reporting against the objectives we set — reach, reputation and results.

§07 · The bench

Producers, strategists and people who know the terrain.

Production

Film & Broadcast

Directors, DOPs, editors and field crews experienced across the Gulf and the continent.

Communications

Strategy & PR

Comms strategists and media-relations specialists drawing on the institution's policy depth.

Public Affairs

Government Relations

Advisors with standing relationships across East, West and Sahelian governments.

Networks

Partners & Affiliates

A trusted continental network of fixers, journalists, producers and conveners.

§08 · Engage us

Have a story to tell, or a door to open?

Tell us the objective. We'll bring the craft, the channels and the relationships to reach it.

Start a conversation →
Offices
Cairo · N'Djamena · Dubai (opening soon)